pippy sips + maia
Logo, branding, and illustration
Pippy Sips is a Philadelphia startup that created MAIA™, an all-in-one breast milk pump and cooling system. My design for their branding was to use their base brand color, a pale pink, emphasizing its soft, maternal hue. The MAIA™ is all about ease of use and the comfort of knowing that breast milk is being stored properly during the time a mother is away from her newborn. In the logo, the soft tones of a high contrast, curved Serif font pick up the curves of the pink tear drop. These curves are also reflected in the rounded design of the product itself.
Logo design for MAIA™
banner design for Design Philly
I worked an illustrative style into the branding, creating detailed renditions of the product for a 6 by 8 foot wall poster that was installed at Cherry Street Pier for Design Philadelphia. MAIA™ won a Best in Design award from Design Philadelphia in 2019.
Infographic describing proper use of the product
For the infographic, the client was looking for a visual representation that would explain the steps that go into using the product. Since this was designed to fit all on the back of a 4”x6” postcard, the graphic had to use relatively few images to describe a product with a handful of parts, including the use of a freezer.